Areas of Focus

Art Direction
Digital Display
Web Design
Marketing Assets
Event Collateral
Branding

About

A multidisciplinary creative with over 12 years of experience, I thrive on crafting thoughtful solutions for brands. My passion lies in developing distinct, engaging commercial ideas that resonate. Having honed my skills at Pedestrian Group’s award-winning studio, working across their suite of publications like PEDESTRIAN.TV, Vice, and Refinery29. Recently I have spent the last three years at Endeavour Group working within the creative studio. There, I was spearheading design projects across their portfolio (BWS, ALH, Dan Murphy’s). As a self-driven and detail-oriented designer, I bring concepts to life, guiding projects from initial brainstorming to finished artwork. My expertise extends across all marketing touch points – websites, apps, EDMs, paid social, in-store signage, and OOH campaigns.

Experience

Endeavour Group
Senior Designer 2021 - 2024

Val Morgan Digital
Freelance 2021

Abel Creative
Freelance 2021

Pedestrian Group
Senior Designer 2017 - 2021
Digital Designer 2012 - 2017

Email
gordon.douglas.smith@gmail.com

Phone
0431 445 515